Events

Pet Brasil Project expands global presence with 19 actions in Q1 2025

São Paulo, April 2025 – The Pet Brasil sectoral project, developed by the Pet Brasil Institute (IPB) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), executed a total of 19 international actions during the first quarter of 2025, aiming to strengthen the presence of Brazilian companies in the global market. The agenda included 17 business rounds with importers from Latin America and the Caribbean, participation in the Global Pet Expo in the United States, and a webinar about Thailand's pet market.

Between January and March, IPB promoted strategic meetings with buyers from Chile, Uruguay, and the Dominican Republic, showcasing the variety, quality, and innovation of Brazilian companies in the sector. The business rounds follow a direct export promotion model, allowing micro, small, and medium-sized companies to access markets with technical and institutional support. Throughout 2025, new agendas are planned with countries in Africa and the Middle East.

"The global expansion strategy of the Brazilian pet sector is based on continuous and articulated actions. We are committed to opening real pathways for our companies to gain worldwide recognition - states Caio Villela, Executive President of the Pet Brasil Institute - according to him, these rounds are essential to transform the industry’s potential into concrete results abroad. “We will continue opening doors and connecting what we do best with what the world needs”.

One of the sector's main global showcases, the Global Pet Expo 2025 took place between March 26-28 in Orlando, Florida. Brazilian participation featured a national pavilion promoted by the Pet Brasil project, bringing together five brands. Organized by the American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA), the expo welcomed more than a thousand exhibitors and 22,000 visitors from 85 countries in its latest edition.

"The Global Pet Expo is an opportunity to position Brazil as a hub of innovation and quality in animal nutrition, veterinary care, and accessories. The world is increasingly attentive to what we produce here," notes Villela.

Still within the quarter's strategic agenda, on March 11, IPB promoted the webinar "Thailand Pet Market Study" through the Pethub platform, featuring researcher Luciane Franke from Unisinos. The activity provided a complete overview of Thai consumer behavior, regulatory requirements, distribution channels, and opportunities for Brazilian products. The Asian country is considered an emerging and strategic market, especially in the premium and natural segments.

These initiatives are part of the continuous planning of the Pet Brasil Project, which seeks to position the country as a global reference in the sector. The approach combines direct commercial promotion, market intelligence, product adaptation support, and participation in major international events. Additionally, the project also encourages contact with foreign buyers at fairs held in Brazil.

About ApexBrasil

ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

To achieve its objectives, the agency carries out diversified commercial promotion actions aimed at promoting exports and enhancing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for Brazilian companies' participation in major international fairs, visits by foreign buyers and opinion leaders to learn about Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of competitiveness of Brazilian companies and the country.

About the Pet Brasil Institute

The Pet Brasil Institute (IPB) was founded in 2013 to stimulate the development of the Pet sector, comprising the pillars of breeding, products, and services for pets. The entity leads projects to promote knowledge, entrepreneurship, and innovation, aiming to professionalize the entire pet chain. Our goal is to build a professionalized sector and strengthen the relationship between humans and pets, which is proven to be beneficial for the health and well-being of both.

More information: imprensa@institutopetbrasil.com